Our Services
Secure Non-Dilutive Funding, SBIR/STTR, BAAs, RFPs, OTAs, and MoreProven strategies to multiply your likelihood of success.
BW&CO helps technical teams pursue non-dilutive funding with the experience of over 3,000+ funded proposals and $3B+ awarded applied to every single proposal. Work with us across the full proposal lifecycle, or engage us for a specific need: strategy, proposal writing, review, compliance, or government customer discovery.
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+ 350 Others
The best technology does not get funded.
The best positioned technology does.
Have you ever submitted a proposal, lost the award, looked at the winning company, and thought:
“What? Our solution is 10x better.”
This happens all the time.
Because having the best technology is not enough.
Funding decisions are influenced by:
unspoken rules
internal agency priorities
what reviewers are told behind closed doors
The companies that win are often not the ones with the objectively best solution.
They are the ones that position their solution most effectively within the funding process.
Current solutions don’t help with positioning.
Internal Teams
Your team is focused on building, executing, researching, and operating the company, not continuously analyzing how evolving agency priorities, reviewer expectations, and proposal trends affect funding outcomes.
Traditional Consultants
Most traditional consultants understand how to respond to the published solicitation, but lack the deeper strategic process required to understand what agencies are truly prioritizing, how reviewers are interpreting the opportunity, and how stakeholder signals should shape positioning.
AI Tools
AI tools are designed to help teams move faster toward a decent draft, not to strategically position proposals based on reviewer psychology, agency priorities, and lessons learned from thousands of funded proposals.
BW&CO Positions Your Technology to Win.
1. Unmatched Experience
Your proposal benefits from lessons learned across 3,000+ funded proposals and 3B+ awarded.
You should not have to rely on the limited experience of one writer or one consultant. BW&CO ensures lessons learned from 3,000+ funded proposals and $3B+ awarded are applied to every single proposal.
That experience helps your team:
select stronger-fit opportunities,
frame the problem more effectively,
highlight the differentiators reviewers care about,
and avoid common proposal weaknesses.
Proof
One client, staffed with former senior Department of War leaders and extensive federal experience, still relies on BW&CO for proposal development because we bring proposal-specific insight they cannot replicate internally.
2. “Front Door + Back Door” Approach
Your proposal should respond both to the solicitation and to what funders are really trying to fund.
The front door is the published solicitation: requirements, deadlines, evaluation criteria, forms, and instructions. Most consultants stop there.
BW&CO also works the back door: deeper research, stakeholder outreach, agency-priority analysis, program-gap assessment, and positioning validation. This helps your team understand the funding dynamics behind the opportunity, not just the words on the page.
That means your proposal is not simply compliant.
It is positioned around what the funding organization is actually trying to accomplish.
Proof
This approach helped a client uncover a fast-track pathway to funding that was not documented in the solicitation materials.
3. The Strongest Fit
We review thousands of funding opportunities daily to identify the best opportunities for you.
Many consultants focus on a narrow lane, such as SBIR/STTR. BW&CO searches across federal and non-dilutive funding channels to identify the opportunity that best aligns with your technology, agency fit, stage, and likelihood of success.
This broader visibility helps your team avoid tunnel vision, surface stronger-fit opportunities before competitors do, and pursue funding paths you may not have known existed.
Proof
BW&CO identified a niche opportunity a client was not aware existed. That opportunity became the client’s first Department of War contract.
4 Core Services
The right support depends on where you are in the funding process.
Some teams need to identify the right opportunity. Some need a full proposal partner. Others need reviewer-style feedback or compliance guidance before submission. BW&CO separates the proposal lifecycle into four core services.
Strategy
Find the right opportunity and the strongest positioning.
Strategy helps determine where your capability fits, what agency or funding target makes sense, what problem statement should lead the proposal, and which differentiators matter most.
Review
Get reviewer-style feedback before you submit.
Review evaluates the proposal narrative against the solicitation, scoring rubric, evaluation criteria, agency priorities, and likely reviewer objections
Writing
Turn technical capability into a fundable proposal narrative.
Proposal Writing converts technical, commercial, and programmatic information into a clear, persuasive, agency-aligned proposal.
Compliance
Reduce preventable compliance risk before the deadline.
Compliance reviews registration readiness, solicitation requirements, required attachments, formatting rules, submission requirements, and proposal package completeness.
Packages
Full-Service Proposal Development
For teams that want the highest likelihood of success, BW&CO brings all four core services together: Strategy, Proposal Writing, Review, and Compliance.
We help identify the right opportunity, position your technology, write the proposal narrative, review it through the lens of evaluators, and reduce preventable compliance risk before submission.
Single Project Engagements
SBIR Phase I: $10,000 initial fee + 5% success fee
SBIR Phase II / Fast-Track: $14,000 initial fee + 5% success fee
CSOs, BAAs, Foundations, and Others: Custom quote
Best for: Teams pursuing one defined funding opportunity that want full-service support from strategy through submission readiness.
Multiple Project Engagements
$6,000 monthly retainer + 5% success fee
Up to 12 full proposals annually
Best for: Teams pursuing multiple funding opportunities that want ongoing support across opportunity identification, strategy, proposal writing, review, and compliance.
Strategy Package
For teams that need to identify the strongest funding path and position their technology before writing begins.
Strategy helps determine where your technology fits, which funding opportunity is worth pursuing, what problem your proposal should lead with, and how your differentiators should be framed to maximize your likelihood of success.
Best for
Teams that have strong technology but need expert guidance on opportunity fit, agency alignment, stakeholder validation, and proposal positioning before investing in a full proposal.
Pricing
Includes
Client onboarding and information gathering
Review of capabilities, past performance, technical differentiators, pitch materials, target agencies, and prior proposals or white papers
Missing-information checklist
Programmatic gap analysis
Strategic positioning hypothesis
Stakeholder validation outreach
Feedback from key contacts
Formal strategy document
Deliverable
A formal strategy document that includes:
recommended agency or funding target
core problem statement
client-specific differentiators
recommended proposal positioning
validated assumptions
stakeholder feedback summary
proposal-writing guidance
recommended next steps
Endpoint
The package is complete when BW&CO has gathered and reviewed client information, completed the gap analysis, tested core positioning assumptions through outreach, incorporated feedback from one key contact, and delivered the final strategy document.
Add-ons
Additional stakeholder validation in the same strategy area: $500 per 5 additional contacts
Additional stakeholder validation for a new agency or funding target: $1,000 per 5 additional contacts
Full proposal development using the final strategy document: priced separately
Proposal Writing Package
For teams that already have a defined funding opportunity and need BW&CO to turn their technical information into a compelling, reviewer-ready proposal narrative.
Proposal Writing converts your technology, strategy, commercialization logic, and differentiators into a proposal that funders can understand, evaluate, and support.
Best for
Teams pursuing a specific opportunity that need expert support writing the technical, commercial, and strategic narrative, but may not need BW&CO to own every part of the full-service process.
Pricing
Custom quote
Pricing depends on the opportunity type, proposal length, technical complexity, timeline, required sections, and level of client support needed.
Includes
Proposal kickoff and workplan
Solicitation and evaluation-criteria review
Data collection and client information gathering
Proposal outline and narrative structure
Problem-solution framing
Technical approach or research plan development
Commercialization plan or market strategy support
Abstract, specific aims, project summary, or equivalent sections
Integration of differentiators and past performance
Drafting and revision support
Coordination with client technical team
Deliverable
A proposal narrative package developed around the solicitation requirements, reviewer expectations, and BW&CO’s recommended positioning strategy.
Endpoint
Defined in the engagement scope based on the opportunity, required sections, timeline, and level of revision support.
Add-ons
Compliance review
Budget narrative or budget consultation
Letters of support or customer memorandum support
Second-round rewrite or late-stage restructuring
Submission-readiness support
Proposal Narrative Review Package
For teams that already have a proposal draft and want expert, reviewer-style feedback before submission.
Review helps identify whether the proposal is positioned to score, where reviewers may object, and what needs to be strengthened before submission.
Best for
Teams with a draft proposal that want to improve their likelihood of success without purchasing full proposal writing support.
Pricing
$2,000 flat fee with 0% success fee
Alternative option: $1,000 initial fee + success fee by agreement
Includes
Proposal narrative review against the scoring rubric
Strengths and weaknesses analysis
Gap analysis between the narrative and evaluation criteria
Reviewer-style feedback
Prioritized revision recommendations
Suggested language improvements for key sections
Review Criteria
BW&CO evaluates the narrative for:
solicitation responsiveness
strength of problem statement
strength of proposed solution
alignment with scoring rubric
use of differentiators
responsiveness to agency priorities
technical clarity
persuasiveness
risk areas
missing information
weak or unsupported claims
likely reviewer objections
opportunities to improve score
Deliverable
A formal narrative review feedback package with prioritized recommendations for revision.
Endpoint
The package is complete when BW&CO has reviewed the proposal draft, solicitation, scoring rubric, and relevant client information, then delivered structured narrative feedback and revision recommendations.
Not Included
This package does not include:
budget review
budget narrative review
cost volume review
pricing review
indirect cost review
financial compliance review
labor rate, fringe, overhead, G&A, fee, or cost realism review
Add-ons
Budget-related review: available separately at hourly rates
Second review of revised proposal narrative: 50% off initial package price
Full proposal narrative rewrite based on review findings: priced separately
Compliance Package
For teams preparing to submit and needing an expert review of registrations, solicitation requirements, required materials, and submission-readiness risks.
Compliance helps protect strong proposals from preventable issues that could delay submission, weaken responsiveness, or prevent substantive review.
Best for
Teams approaching a submission deadline that need a structured compliance check before finalizing the proposal package.
Pricing
$4,000 initial fee + 3% success fee
or $6,000 flat fee with no success fee
Includes
Registration readiness review
Registration issue list, if applicable
Guidance for correcting registration issues
Opportunity-specific proposal compliance checklist
Required materials request list
Proposal compliance review
Missing-item report
Noncompliance risk report
Recommended correction list
Final compliance guidance memo
Registration Systems Reviewed
Depending on the opportunity, BW&CO may review:
UEI
CAGE Code
eRA Commons
SBA profile, if applicable
state or agency-specific registration systems
other opportunity-specific submission portals
Deliverable
A final compliance guidance memo identifying missing, incorrect, incomplete, or high-risk items and recommending required corrections.
Endpoint
The package is complete when BW&CO has reviewed registration status, created the proposal compliance checklist, reviewed client-provided proposal materials against the solicitation requirements, identified compliance risks, and delivered written correction guidance.
Important Scope Note
BW&CO does not set up registrations on behalf of the client. The client remains responsible for creating, updating, submitting, and maintaining all registrations and for final proposal submission.
BW&CO does not act as the client’s authorized representative, certifying official, or account administrator.
Deadline Requirement
All materials required for compliance review must be provided at least 30 days before the submission deadline. If materials are provided fewer than 30 days before submission, review may be limited, delayed, or subject to additional hourly support.
Additional Work
Additional work after the initial compliance review and correction guidance is billed at $300 per hour.
This may include:
re-checking corrected materials
reviewing late materials
reviewing revised attachments
helping fix compliance issues
portal submission-readiness review
additional compliance calls
urgent pre-submission support
Business Development: DoD Use Case + Initial Outreach
For teams that do not yet have a specific proposal opportunity but want to identify whether their technology fits a real government need.
This package helps your team move from broad capability to a clearer use case, stakeholder feedback, and a potential funding path.
Best for
Teams that have a technical capability but need help identifying the right DoD or Department of War use case before pursuing a proposal.
Pricing
$2,500
Includes
Client information gathering
Capability assessment
DoD need identification
Use case matching
1-page positioning document
Initial stakeholder outreach
Deliverables
1-page positioning document
Feedback from 5 stakeholders
Endpoint
The package is complete when BW&CO receives responses from 5 total targets. If original targets do not respond, BW&CO substitutes the next 5 best targets until responses are received from 5 total targets.
Add-ons
Outreach and response from 5 additional targets for the same use case: $500
Outreach and response from 5 additional targets for a different use case: $1,000
Business Development: Engagement / Next-Step Package
For teams that have a stakeholder conversation, government meeting, or promising contact and need help turning that interaction into a clear next step.
Best for
Teams that have already generated interest or secured a meeting, but need help preparing, positioning the conversation, and translating the outcome into a funding or engagement strategy.
Pricing
$1,000
Includes
Meeting preparation
Meeting participation
Follow-up debrief and strategy
Guidance on how to refine the offering
Guidance on how to use the contact
Guidance on where to look for funding
Deliverables
Capability deck template
Review of capability deck
Assistance in the meeting
Next Steps After Meeting Report
Endpoint
The package is complete upon delivery of the Next Steps After Meeting Report.
Add-ons
Additional support after the report is billed at $250 per hour.