Proposal Services
Choose the right proposal support for your funding stage.
BW&CO offers proposal support across the full funding lifecycle. Some teams need to confirm strategy before writing begins. Some need help turning technical information into a fundable narrative. Others need reviewer-style feedback, compliance support, or full-service proposal development from start to submission.
Use the comparison chart below to see what is included in each service, then review the package details to choose the right level of support for your team.
Not sure where to start?
Multiple Proposal Package
The Multiple Proposal Package is for teams that want BW&CO to provide ongoing support across multiple funding opportunities over time, rather than focusing on a single defined submission.
This package helps your team build and execute a full funding pipeline by combining opportunity identification, strategy, proposal writing, review, compliance, and submission readiness support across multiple relevant opportunities.
Best for:
Teams pursuing several SBIR, STTR, BAA, CSO, foundation, agency-specific, or other non-dilutive funding opportunities that need consistent support identifying the right opportunities, prioritizing submissions, developing proposal strategy, drafting narrative content, reviewing for weaknesses, and managing compliance requirements.
This is especially useful for teams that want to turn grant and contract funding into an ongoing business development channel, rather than treating each proposal as a one-off effort.
Starting at $6,000 monthly fee + 5% success fee upon successful award or funding.
Includes:
Opportunity Pipeline Development
BW&CO helps build a targeted opportunity pipeline by identifying funding opportunities that appear aligned with your company, technology, agency fit, commercialization goals, and near-term proposal readiness.
The goal is to turn a broad funding landscape into a practical set of prioritized opportunities, including relevant solicitations, SBIR/STTR topics, agency priorities, eligibility considerations, submission timelines, and likely fit.
Positioning Gap Analysis
BW&CO reviews your technology, current materials, target funding source, agency priorities, commercial context, and available supporting information to determine how the proposal should be positioned.
This analysis identifies gaps that could weaken the application, including unclear problem framing, weak agency alignment, insufficient differentiation, missing evidence, missing team members, or a mismatch between the technology and the intended reviewer audience.
Stakeholder Validation
BW&CO helps confirm the proposed positioning by engaging relevant stakeholders who can provide insight into agency priorities, end-user needs, operational relevance, reviewer expectations, or funding fit.
Depending on the opportunity, this may include outreach to agency stakeholders, adjacent agency stakeholders, subject matter experts, prior reviewers, end users, transition partners, or other relevant contacts who can help validate whether the proposal is being framed for the right audience.
Strategy Guide
BW&CO provides a formal strategy guide that your team can use while writing the proposal.
The strategy guide keeps the proposal focused on the correct audience, funding source, problem statement, differentiators, stakeholder needs, and evaluation priorities.
Proposal Drafting
BW&CO drafts proposal sections using your technical input, solicitation requirements, agency priorities, and available supporting materials.
The goal is to create a clear, persuasive proposal narrative that explains the problem, proposed solution, technical approach, innovation, team qualifications, commercialization or transition path, and expected impact in a way that fits the funding opportunity.
Proposal Editing
BW&CO edits proposal language for clarity, flow, persuasiveness, responsiveness, and alignment with the solicitation.
This may include restructuring sections, tightening language, improving transitions, clarifying claims, strengthening agency alignment, and making the proposal easier for reviewers to evaluate.
Multiple Proposal Iterations
BW&CO works through multiple proposal iterations based on your feedback, new technical input, reviewer-style comments, and evolving proposal needs.
The purpose of these iterations is to move the proposal from rough technical content into a more complete, fundable narrative.
Full Review
BW&CO reviews the proposal against the solicitation, evaluation criteria, agency priorities, reviewer expectations, and likely objections.
The review identifies what is working, what is missing, what may confuse reviewers, and where the proposal needs stronger evidence, clearer framing, or better alignment with the funding opportunity.
Implement Changes
BW&CO helps implement approved changes from review, client feedback, and proposal iterations.
This keeps the proposal moving toward a final submission-ready version instead of leaving the client with recommendations they must resolve alone.
Eligibility Assessment
BW&CO reviews eligibility requirements to help confirm whether the company, project, team, and proposed submission appear to meet the basic requirements of the funding opportunity.
This may include reviewing company status, applicant requirements, funding restrictions, teaming considerations, required registrations, and solicitation-specific eligibility criteria.
Assistance with Registrations
BW&CO reviews relevant registrations and helps identify registration issues that could affect submission readiness.
BW&CO provides guidance on what needs to be corrected, but the client remains responsible for creating, updating, certifying, and submitting its own registration information.
Compliance Assessment
BW&CO reviews the proposal package against the solicitation requirements, required attachments, formatting rules, submission instructions, and administrative requirements.
The goal is to identify missing items, noncompliant formatting, incomplete attachments, incorrect templates, registration risks, and other issues that could create preventable submission problems.
Submission Assistance
BW&CO helps your team prepare for submission by reviewing submission readiness, identifying final issues, and helping confirm that required materials are organized before upload.
This support is designed to reduce preventable errors before the deadline, but the client remains responsible for final submission unless otherwise agreed in writing.
Deliverable:
An ongoing funding pipeline with opportunity identification, strategy, proposal development, review, compliance, and submission readiness support designed to give your team a 3x higher likelihood of being funded across multiple opportunities.
Pricing:
Starting at $6,000 monthly fee + 5% success fee upon successful award or funding
Full Proposal Package
The Full Proposal Package is for teams that want BW&CO to support the full proposal lifecycle from strategy through submission readiness to give your proposal the highest likelihood of being funded.
This package brings together strategy, writing, review, and compliance so the proposal is not only well written, but also positioned for the right agency, structured for the right reviewer audience, reviewed for weaknesses, and checked against solicitation requirements before submission.
Best for:
Teams pursuing a defined funding opportunity that want comprehensive support across proposal strategy, narrative development, reviewer-style feedback, compliance, and submission readiness.
This is especially useful for teams pursuing a high-priority SBIR, STTR, BAA, CSO, foundation, or agency-specific opportunity where the cost of weak positioning, incomplete writing, missed reviewer expectations, or administrative rejection is too high.
Starting at $10,000 initial fee + 5% success fee upon successful award or funding
Includes:
Positioning Gap Analysis
BW&CO reviews your technology, current materials, target funding source, agency priorities, commercial context, and available supporting information to determine how the proposal should be positioned.
This analysis identifies gaps that could weaken the application, including unclear problem framing, weak agency alignment, insufficient differentiation, missing evidence, missing team members, or a mismatch between the technology and the intended reviewer audience.
Stakeholder Validation
BW&CO helps confirm the proposed positioning by engaging relevant stakeholders who can provide insight into agency priorities, end-user needs, operational relevance, reviewer expectations, or funding fit.
Depending on the opportunity, this may include outreach to agency stakeholders, adjacent agency stakeholders, subject matter experts, prior reviewers, end users, transition partners, or other relevant contacts who can help validate whether the proposal is being framed for the right audience.
Strategy Guide
BW&CO provides a formal strategy guide that your team can use while writing the proposal.
The strategy guide keeps the proposal focused on the correct audience, funding source, problem statement, differentiators, stakeholder needs, and evaluation priorities.
Proposal Drafting
BW&CO drafts proposal sections using your technical input, solicitation requirements, agency priorities, and available supporting materials.
The goal is to create a clear, persuasive proposal narrative that explains the problem, proposed solution, technical approach, innovation, team qualifications, commercialization or transition path, and expected impact in a way that fits the funding opportunity.
Proposal Editing
BW&CO edits proposal language for clarity, flow, persuasiveness, responsiveness, and alignment with the solicitation.
This may include restructuring sections, tightening language, improving transitions, clarifying claims, strengthening agency alignment, and making the proposal easier for reviewers to evaluate.
Multiple Proposal Iterations
BW&CO works through multiple proposal iterations based on your feedback, new technical input, reviewer-style comments, and evolving proposal needs.
The purpose of these iterations is to move the proposal from rough technical content into a more complete, fundable narrative.
Full Review
BW&CO reviews the proposal against the solicitation, evaluation criteria, agency priorities, reviewer expectations, and likely objections.
The review identifies what is working, what is missing, what may confuse reviewers, and where the proposal needs stronger evidence, clearer framing, or better alignment with the funding opportunity.
Implement Changes
BW&CO helps implement approved changes from review, client feedback, and proposal iterations.
This keeps the proposal moving toward a final submission-ready version instead of leaving the client with recommendations they must resolve alone.
Eligibility Assessment
BW&CO reviews eligibility requirements to help confirm whether the company, project, team, and proposed submission appear to meet the basic requirements of the funding opportunity.
This may include reviewing company status, applicant requirements, funding restrictions, teaming considerations, required registrations, and solicitation-specific eligibility criteria.
Assistance with Registrations
BW&CO reviews relevant registrations and helps identify registration issues that could affect submission readiness.
BW&CO provides guidance on what needs to be corrected, but the client remains responsible for creating, updating, certifying, and submitting its own registration information.
Compliance Assessment
BW&CO reviews the proposal package against the solicitation requirements, required attachments, formatting rules, submission instructions, and administrative requirements.
The goal is to identify missing items, noncompliant formatting, incomplete attachments, incorrect templates, registration risks, and other issues that could create preventable submission problems.
Submission Assistance
BW&CO helps your team prepare for submission by reviewing submission readiness, identifying final issues, and helping confirm that required materials are organized before upload.
This support is designed to reduce preventable errors before the deadline, but the client remains responsible for final submission unless otherwise agreed in writing.
Deliverable:
A complete, fully compliant proposal package designed to give your team a 3x higher likelihood of being funded.
Pricing:
Starting at $10,000 initial fee + 5% success fee upon successful award or funding
Strategy Package
Even if your team has experience writing grant proposals, each agency evaluates proposals differently. If you have never written to a specific agency before, or if you have never positioned this technology for that funding source before, strategy is often the most important step.
This package helps determine why a funding source is the right fit, how your technology should be positioned for that agency, and what gaps need to be addressed before proposal writing begins. For many teams, this is the most critical piece of the process because strong writing cannot fix weak positioning.
Best for:
Teams that have strong technology but need to clarify how to position it for a specific agency, program, reviewer audience, or funding opportunity before investing in full proposal development.
This is especially important for teams that are experienced grant writers but are new to a specific agency, new to a specific funding mechanism, or writing about a technology in a new application area.
Includes:
Positioning Gap Analysis
BW&CO reviews your technology, current materials, target funding source, agency priorities, commercial context, and available supporting information to determine how the technology should be positioned to maximize its likelihood of funding.
This analysis identifies the gaps that could weaken the proposal, including unclear problem framing, weak agency alignment, insufficient differentiation, missing evidence, missing team members, or a mismatch between the technology and the intended reviewer audience.
Stakeholder Validation
BW&CO helps confirm the proposed positioning by engaging relevant stakeholders who can provide insight into agency priorities, end-user needs, operational relevance, reviewer expectations, or funding fit.
Depending on the opportunity, this may include outreach to agency stakeholders, adjacent agency stakeholders, subject matter experts, prior reviewers, end users, transition partners, or other relevant contacts who can help validate whether the proposal is being framed for the right audience.
Strategy Guide
BW&CO provides a formal strategy guide that your team can use while writing the proposal.
The strategy guide is designed to keep the proposal focused on the correct audience, funding source, problem statement, differentiators, stakeholder needs, and evaluation priorities. It gives your team a practical reference for writing the proposal in a way that aligns with how the agency is likely to evaluate it.
Deliverable:
Formal strategy guide designed to support proposal development and help the client write for the correct agency, reviewer audience, and funding opportunity.
Pricing:
Starting at $4,000 initial fee + 3% success fee upon successful award or funding
Flat-fee option available starting at $6,500.
Writing Package
The Writing Package helps convert technical, commercial, and programmatic information into a clear proposal narrative that aligns with the funding opportunity.
This is not just editing or wordsmithing. Strong proposal writing requires translating what the technology does into why it matters, why the agency should fund it, why the team can execute, and why the proposed work fits the solicitation.
This package is best used after the strategy is clear. If the proposal positioning, agency fit, problem statement, and reviewer audience are not yet clear, BW&CO may recommend completing strategy work before beginning writing.
Best for:
Teams that already know how to position their technology for the funding agency and need help turning their technical information, business case, and project plan into a structured proposal narrative.
This is especially useful for teams with strong technical expertise but limited time, limited proposal-writing capacity, or difficulty translating technical detail into agency-aligned language.
Includes:
Proposal Drafting
BW&CO drafts proposal sections using your technical input, solicitation requirements, agency priorities, and available supporting materials.
The goal is to create a clear, persuasive proposal narrative that explains the problem, proposed solution, technical approach, innovation, team qualifications, commercialization or transition path, and expected impact in a way that fits the funding opportunity.
Proposal Editing
BW&CO edits proposal language for clarity, flow, persuasiveness, responsiveness, and alignment with the solicitation.
This may include restructuring sections, tightening language, improving transitions, clarifying claims, strengthening agency alignment, and making the proposal easier for reviewers to evaluate.
Multiple Proposal Iterations
BW&CO works through multiple proposal iterations based on your feedback, new technical input, reviewer-style comments, and evolving proposal needs.
The purpose of these iterations is to move the proposal from rough technical content into a more complete, fundable narrative that is ready for review and compliance assessment.
Deliverable:
Drafted and edited proposal narrative based on the agreed scope of work, client-provided technical input, and solicitation requirements.
Pricing:
$300/hour
No success fee
Review Package
The Review Package provides an independent, reviewer-style assessment of your proposal before submission.
This is not a proofreading pass. Strong proposal review evaluates whether the proposal clearly answers the solicitation, aligns with the evaluation criteria, speaks to the right reviewer audience, and addresses the objections that could prevent it from being funded.
This package is best used after you have a complete or near-complete proposal draft and before you move into final edits, compliance assessment, or submission.
Best for:
Teams that already have a proposal draft and want outside expert feedback before submission.
This is especially useful for teams that have been working closely on the proposal and need an independent review to identify weak arguments, missing evidence, unclear positioning, reviewer objections, or sections that may not score well.
Includes:
Full Review
BW&CO reviews your proposal against the solicitation, evaluation criteria, agency priorities, reviewer expectations, and likely objections.
The review assesses whether the proposal clearly explains the problem, proposed solution, technical approach, innovation, team qualifications, commercialization or transition path, expected impact, and fit with the funding opportunity.
BW&CO identifies what is working, what is missing, what may confuse reviewers, and where the proposal needs stronger evidence, clearer framing, or better alignment with the solicitation.
Deliverable:
Reviewer-style feedback package with prioritized recommendations for improving the proposal before submission.
Pricing:
Starting at $1,000 initial fee + 1% success fee upon successful award or funding
Compliance Package
The Compliance Package helps reduce the risk that your proposal is rejected or delayed for administrative reasons.
This is not just a formatting check. Strong compliance support evaluates whether the proposal follows the solicitation requirements, uses the correct templates, includes the required attachments, addresses eligibility requirements, and is ready for submission.
This package is best used before the final submission window so your team has time to correct missing items, registration issues, attachment problems, formatting errors, or other preventable compliance risks.
Best for:
Teams that are preparing to submit a proposal and want to avoid administrative rejection, missing attachments, registration issues, template errors, or failure to follow solicitation requirements.
This is especially useful for teams submitting to a new agency, using an unfamiliar portal, responding to a complex solicitation, or managing multiple required forms, certifications, and attachments.
Includes:
Proposal Templates
BW&CO provides compliant proposal templates based on the solicitation requirements.
These templates help your team organize the proposal correctly, follow required formatting rules, address required sections, and reduce the risk of missing solicitation-specific instructions.
Eligibility Assessment
BW&CO reviews eligibility requirements to help confirm whether the company, project, team, and proposed submission appear to meet the basic requirements of the funding opportunity.
This may include reviewing company status, applicant requirements, funding restrictions, teaming considerations, required registrations, and solicitation-specific eligibility criteria.
Assistance with Registrations
BW&CO reviews relevant registrations and helps identify registration issues that could affect submission readiness.
This may include reviewing whether required accounts, identifiers, portals, certifications, or entity registrations appear to be in place before the deadline. BW&CO provides guidance on what needs to be corrected, but the client remains responsible for creating, updating, certifying, and submitting its own registration information.
Compliance Assessment
BW&CO reviews the proposal package against the solicitation requirements, required attachments, formatting rules, submission instructions, and administrative requirements.
The goal is to identify missing items, noncompliant formatting, incomplete attachments, incorrect templates, registration risks, and other issues that could create preventable submission problems.
Submission Assistance
BW&CO helps your team prepare for submission by reviewing submission readiness, identifying final issues, and helping confirm that required materials are organized before upload.
This support is designed to reduce preventable errors before the deadline, but the client remains responsible for final submission unless otherwise agreed in writing.
Deliverable:
Compliance review package with proposal templates, eligibility assessment, registration guidance, compliance findings, missing-item list, and submission-readiness recommendations.
Pricing:
Starting at $4,000 initial fee + 3% success fee upon successful award or funding
Flat-fee option available starting at $6,000
Money-back guarantee:
If your proposal is administratively rejected for a compliance issue that BW&CO reviewed and cleared within the agreed scope of work, BW&CO will refund the compliance package fee.