Innovation Funding Simplified.
Proven strategies to secure
non-dilutive funding.
BW&CO helps teams pursue non-dilutive funding with the experience of over 3,000+ funded proposals and $3 billion+ awarded
applied to every single proposal.
Work with us across the full proposal lifecycle, or engage us for a specific need: strategy, proposal writing, review, compliance, or finding military fit.
Trusted By
+ 350 Others
The best technology does not get funded.
The best positioned technology does.
Have you ever submitted a proposal, lost the award,
looked at the winning company, and thought:
“What? Our solution is 10x better.”
This happens all the time.
Having the best technology is not enough.
Funding decisions are influenced by:
unspoken rules
internal agency priorities
what reviewers are told behind closed doors
The companies that win are often not the ones with the objectively best solution.
Winning companies are the ones that position their solution most effectively within the funding process.
Current solutions don’t position well.
Internal Teams
Your team is focused on building, executing, researching, and operating the company, not continuously analyzing how evolving agency priorities, reviewer expectations, and proposal trends affect funding outcomes.
Traditional Consultants
Most traditional consultants understand how to respond to the published solicitation, but lack the deeper strategic process required to understand what agencies are truly prioritizing, how reviewers are interpreting the opportunity, and how stakeholder signals should shape positioning.
AI Tools
AI tools are designed to help teams move faster toward a decent draft, not to strategically position proposals based on reviewer psychology, agency priorities, and lessons learned from thousands of funded proposals.
BW&CO Positions Your Tech to Win in 3 Unique Ways:
1. Unmatched Experience
Your proposal benefits from lessons learned across 3,000+ funded proposals and 3B+ awarded.
You should not have to rely on the limited experience of one writer or one consultant. BW&CO ensures lessons learned from 3,000+ funded proposals and $3B+ awarded are applied to every single proposal.
That experience helps your team:
select stronger-fit opportunities,
frame the problem more effectively,
highlight the differentiators reviewers care about,
and avoid common proposal weaknesses.
Proof
One client, staffed with former senior Department of War leaders and extensive federal experience, still relies on BW&CO for proposal development because we bring proposal-specific insight they cannot replicate internally.
2. “Front Door + Back Door” Approach
Your proposal should respond both to the solicitation and to what funders are really trying to fund.
The front door is the published solicitation: requirements, deadlines, evaluation criteria, forms, and instructions. Most consultants stop there.
BW&CO also works the back door: deeper research, stakeholder outreach, agency-priority analysis, program-gap assessment, and positioning validation. This helps your team understand the funding dynamics behind the opportunity, not just the words on the page.
That means your proposal is not simply compliant.
It is positioned around what the funding organization is actually trying to accomplish.
Proof
This approach helped a client uncover a fast-track pathway to funding that was not documented in the solicitation materials.
3. The Strongest Fit
We review thousands of funding opportunities daily to identify the best opportunities for you.
Many consultants focus on a narrow lane, such as SBIR/STTR. BW&CO searches across federal and non-dilutive funding channels to identify the opportunity that best aligns with your technology, agency fit, stage, and likelihood of success.
This broader visibility helps your team avoid tunnel vision, surface stronger-fit opportunities before competitors do, and pursue funding paths you may not have known existed.
Proof
BW&CO identified a niche opportunity a client was not aware existed. That opportunity became the client’s first Department of War contract.
End to End Proposal Development Services
We take you from blank page to full submitted proposal with the highest likelihood of success.
Single Project
Starting at $10,000 initial fee + 5% success fee
For teams pursuing one defined funding opportunity.
BW&CO supports the proposal from start to finish, including strategy, proposal writing, review, compliance, and submission.
Multiple Projects
Starting at $6,000/month + 5% success fee
For teams pursuing multiple funding opportunities over time.
BW&CO provides ongoing support identifying opportunities, strategy, proposal writing, review, and compliance for a full funding pipeline.
Fractional Proposal Development Services
We augment your strengths to scale your non-dilutive funding.
Strategy
Starting at $4,000 initial fee + 3% success fee
For teams that need help positioning their proposal.
BW&CO uses our unique “front door + back door” approach to make your project essential for the funding agency to achieve their goals.
Review
Starting at $1,000 initial fee + 1% success fee
For teams that have a draft and need feedback.
BW&CO evaluates the narrative against the solicitation, scoring rubric, agency priorities, and lessons learned from over 3,000 funded proposals.
Compliance
Starting at $4,000 initial fee + 3% success fee
For teams that want to avoid administrative rejection.
BW&CO reviews registrations, provides compliant templates, checks final proposal package and attachments, with a money-back guarantee.
Military Fit
Starting at $3,000 (Flat Fee Only)
For teams that want to know if the military will fund their tech.
BW&CO identifies a plausible military use case, creates a concise positioning document, and validates interest by contacting the military.
Frequently Asked Questions
-
The right opportunity is not always the most obvious one. BW&CO evaluates your technology, stage, agency alignment, commercial path, and likelihood of success to identify the strongest-fit funding path. This may include SBIR/STTR, BAAs, CSOs, OTAs, state or local funding, foundations, or other non-dilutive funding opportunities.
-
The right funding target depends on the scope of work, technical milestones, prototype or pilot requirements, commercialization plan, and the funding mechanism. BW&CO helps determine whether your project is better suited for a smaller Phase I-style award ($300K), a larger Phase II/Fast-Track opportunity ($2M), or another funding pathway ($3M+).
-
Eligibility depends heavily on the opportunity. Common issues include company ownership, U.S. work requirements, principal investigator rules, STTR research institution requirements, subcontracting limits, export control, ITAR, registrations, and agency-specific criteria. BW&CO reviews eligibility early so your team does not waste time pursuing the wrong path.
-
Each mechanism has different rules, award sizes, timelines, evaluation criteria, and commercialization expectations. SBIR/STTR programs typically fund small business innovation, while BAAs, CSOs, OTAs, grants, and contracts may support agency-specific research, prototype development, operational use cases, or procurement pathways.
-
Timelines vary by agency and mechanism. Some opportunities move in months, while others can take a year or more from opportunity identification to usable funds. BW&CO helps clients plan around submission deadlines, review windows, award timing, contracting steps, and cash runway.
-
Yes. BW&CO supports government customer discovery, use-case validation, stakeholder outreach, meeting preparation, LOIs, and customer memorandums. This is especially useful when a company has strong technology but does not yet know who their federal customer is.
-
Most federal opportunities require some combination of SAM.gov, UEI, CAGE Code, Grants.gov, eRA Commons, SBA profile, or agency-specific portal access. BW&CO reviews registration readiness, creates compliance checklists, identifies missing or high-risk items, and provides templates and guidance so your team can complete required steps correctly.
-
Only if you want to lose. AI can help organize information and accelerate early drafting, but AI alone does not replace proposal expertise. Winning proposals require opportunity fit, reviewer-aware positioning, agency intelligence, commercialization framing, technical judgment, and compliance discipline. BW&CO uses proposal expertise to position the technology, not just generate text.